Build the placements, wire the trackers, parameters and conversion events, and run every pre-launch check against the approved plan — a named ad-ops lead reads the result and releases the launch.
Read the approved plan, the traffic sheet and the released creative set as they were signed off.
02
Take the naming convention, tracking template and conversion-event map from the client's own standard.
Reason
03
Build campaigns, placements, ads and creative assignments in the ad server and in each platform.
04
Wire click and impression trackers, tracking templates, landing-page parameters and the events they feed.
05
Set flight dates, budgets, frequency caps and day-parting in the time zone the account actually reports in.
Decide
06
Run the pre-launch list — tag fire, landing page, parameter survival, naming, creative-to-market mapping.
07
Hold the build on any failed check, and route the whole campaign to the person who releases it.
Out
08
Hand over the tag sheet, the trafficking record and a pass/fail result for every placement.
09
Retain what was built, which check ran against it, what failed and what a person changed before launch.
→Product statement
The agent builds and checks. It does not set anything live: no placement serves until a named ad-ops lead has read the check result and released it.
Example workflow
One campaign build, end to end
AgentHuman
1Approved plan receivedA signed media plan, its traffic sheet and the creative set released from the asset library
2Structure builtCampaigns, placements, ads and creative assignments named to the client's convention in the ad server and each platform
3Tracking wiredClick and impression trackers, tracking templates, landing-page parameters, and the pixel and conversion events each placement feeds
4Pre-launch checks runTag fire, landing-page response, parameter survival, flight dates and time zone, creative-to-market mapping and naming conformance
No human action required
Stages 1 to 4 run without a person in the loop — the build, the tracking and the whole check list are finished before anyone is asked to read anything.
5DecisionSplits on the pre-launch check list
Every check passed
Reaches the ad-ops lead ready to release.
A check failed
Held with the failing check named, not launched.
Ad-ops lead and account owner
The ad-ops lead reads the failing checks against the tag sheet; the account owner confirms the build matches the plan the client signed, then the launch is released.
Release · Fix and re-check · Send back
Released — handed back▼
6Launch releasedOnly after the named ad-ops lead has read the check result and released it
7Outcome evaluatedCheck coverage and pass rate, trackers observed firing, post-launch discrepancy against expected, and errors found after go-live
Fixes before launch
Every check a person had to fix is counted, by check and by platform.
What should not run autonomously
Human approval stays in control
Outside the boundary — human approval required8 items
Setting a campaign, placement or tag live.
Publishing a container or pixel to production.
Editing a tag that is already serving.
Overriding a failed pre-launch check.
Automation boundaryAgent acts unaided
✓Build placements, ads and creative assignments from the approved plan.
✓Wire trackers, tracking templates, parameters and conversion events.
✓Run every pre-launch check and record what each one returned.
✓Hold the build when a check fails and name the check that failed.
Write actions run only inside the approval boundaries agreed during implementation. Setting a placement live and overriding a failed check are not among them.
Changing the naming convention or tracking template.
Mapping a conversion event to a reported outcome.
Changing flight dates, budgets or frequency caps.
Launching creative that has not been cleared.
Example output
One placement, checked before launch
Everything the agent builds is attached to the plan line and the check that ran against it.
Trafficking output · single placementIllustrative example
Plan line
Creative
Build stamp
Pre-launch checks
Confidence
Launch
Display and video, one market
Three sizes, one language
Built today
One check failed
96%
Held, not released
As receivedThe plan line, the released creative and the naming convention exactly as they were signed off.
Evidence usedTraffic-sheet lineTag fire observedLanding-page response
Why it is heldThe landing page answers, but through a redirect that drops the parameters.
ActionReleaseFix and re-checkSend back
What the score decidesIt decides how much the lead re-checks by hand, not whether the checks passed.
Value
Where AI adds value
The same four claims, placed at the point in the workflow where each one applies.
Where the value landsValue 01 – 04
Every placement, every platformFrom the approved plan and traffic sheet
03Pre-launch checks
Check every placement the same way
Run the same list against every placement — tag fire, landing page, parameters, naming, flight and time zone — not only the ones somebody opens.
01Approved path
Take the build work off the trafficker
The placements, the trackers, the parameters and the tag sheet are assembled before a person opens the ad server, so the hour goes on checking rather than typing.
02Human review
Catch the error while it is still cheap
A trafficking error is silent: the campaign runs and the money spends. A tracker on the wrong placement or a stripped parameter is raised before launch, not in the first report where the line reads zero.
04Build an evidence trail
Retain what was built, the convention it was named to, every check that ran, what each one returned and what a person changed before release — on both paths.
Integrations
Typical integrations
Five system groups connect to the same agent. Which of them are in scope is decided in discovery.
Ad server & platformsCampaign Manager 360 · DV360 · Google Ads Meta · The Trade Desk · Amazon Ads
Plan, creative & assetsTraffic sheets · media-plan tools DAM · Ad-ID and creative codes
Tag & consent managementGoogle Tag Manager · Tealium Consent platforms · server-side containers
Agent
Campaign trafficking & QA
Builds placements Wires tracking Runs the checks
Analytics & conversionsGA4 · Meta CAPI · server-side events Warehouse tables · CRM · order systems
Most of the errors sit in the builds you do least often
A launch can pass its checks in aggregate while a few platforms, markets and campaign types carry nearly all of the errors found after go-live and nearly all of the fixes a person had to make by hand. Nestack reports performance by slice, not only in total.
Slice performance — reported separately, not only in aggregateIllustrative example
Slice
Failure rate
Lift
Lift vs. threshold
Status
First launch on a platform
6.1%
3.7×
Review
Multi-market, multi-language builds
4.3%
2.6×
Review
Video and CTV placements
2.8%
1.7×
Watch
Repeat always-on display
0.8%
0.5×
Normal
Bar: error-rate lift vs. always-on display baseline · scale 0–4.0× · tick marks the 2.0× review threshold2 of 4 slices over threshold
Evidence-linked improvement
Every check on the list was once an error that shipped
A check list nobody adds to catches last year's mistakes, and platforms move the fields underneath it. Each cycle adds one and re-tests the rest.
Improvement cycle · five stagesSwitchback — the path turns at Improve and returns at Learn
01Detect
Check pass rate, a post-launch discrepancy or a fix count moves on one platform.
02Diagnose
Traced to the plan read, a build field, the tracking wiring or a check that never ran.
03Improve
The check, mapping or convention rule is changed, re-approved by ad operations and version-linked.
04Verify
Re-run against past builds, including the ones that launched wrong.
05Learn
The live error becomes a check on the pre-launch list and a line in the trafficking runbook.
Learn → DetectThe return edge. Each cycle re-tests the checks against the platforms' current fields — a check that passed last quarter may no longer read anything at all.
Typical build scope
Twelve workstreams across six weeks
The build scope read against the delivery timeline. Week structure follows the six-week plan — discovery, conventions and platform access, build and tracking, checks and evaluation, release, then production validation and handover.
WorkstreamWeek 1Week 2Week 3Week 4Week 5Week 6
01Trafficking discovery and automation-boundary definition.
02Ad server, DSP and platform API access.
03Naming convention and taxonomy mapping.
04Plan and traffic-sheet ingestion.
05Placement, ad and creative-assignment build.
06Tracker, template and parameter wiring.
07Pixel and conversion-event mapping.
08Flight, frequency and time-zone rules.
09Pre-launch check list, verification and hold rules.
10Evaluation suite, slices and regression cases.
11Release workflow and discrepancy checks.
12Observability, deployment and Agent Care handover.
12 workstreams · 6 weeks · bar shows the weeks a workstream is active — several run in parallelFinal scope and sequence confirmed in discovery
Engagement tiers
What each tier includes
Rows are the capabilities named in each tier's scope. Higher tiers include everything below them.
Capability✓ in scope · — not at this tierPilotOne campaign, one platformProductionProduction ad-server buildAdvancedMulti-market / multi-platform
Introduced at Pilot
Placement and ad build✓✓✓
Tracker and parameter wiring✓✓✓
Pre-launch check list✓✓✓
Named-lead launch release✓✓✓
Baseline evaluation✓✓✓
Introduced at Production
Client naming convention and taxonomy—✓✓
Pixel and conversion-event wiring—✓✓
Tag-fire and landing-page verification—✓✓
Post-launch discrepancy checks—✓✓
Introduced at Advanced
Multi-market flight and time-zone rules——✓
Multi-platform builds and enterprise controls——✓
Build priceFrom $5,000From $8,000Custom quote
Final build priceConfirmed after discovery based on the ad server and platforms in scope, campaign volume and complexity, naming and tracking standards, check coverage, release controls and deployment requirements.
Separate from buildBuild pricing is separate from recurring Agent Care, which covers managed monitoring, evaluations, incidents and verified improvements after launch.
What we need from you
What you bring, and what we build with it
Each input maps to a piece of build scope and a week in the delivery timeline.
You bringWe build with it
01How a campaign gets trafficked today, and who releases it→Trafficking discovery and automation-boundary definitionWeek 1
02Your naming convention, taxonomy and tracking template→Naming convention and taxonomy mappingWeek 1
03Access to the ad server, DSPs and platform APIs you traffic in→Platform access, then the placement and creative buildWeek 2
04The plan and traffic sheet in the format you actually use→Plan and traffic-sheet ingestion, and the build that reads itWeek 2
05Your pixel map and which events you count as a conversion→Pixel and conversion-event mapping, with deduplication rulesWeek 3
06Launches that went out wrong, and how long it took to find out→Evaluation suite, slice reporting and regression casesWeek 4
07Named ad-ops leads and the check list you use today→Pre-launch check list, hold rules and the release workflowWeeks 5–6
Nothing else is requiredDeployment, documentation and Agent Care handover are ours.
Delivery timeline
Four phases across six weeks
Phases are drawn over the weeks they actually occupy. Week 5 carries both the evaluation slices and the first campaigns released under a named lead.
PhaseW1W2W3W4W5W6
DiscoveryW1
BuildW2 – W3
EvaluateW4 – W5
Pilot & LaunchW5 – W6
Week focusW1Campaigns in scope, naming convention and who releases a launchW2Platform access, plan ingestion and the first placement buildW3Tracker, parameter, pixel and conversion-event wiringW4Pre-launch check list, hold rules, slices and evaluation suiteW5First launches released under approval and targeted correctionsW6Production validation, post-launch discrepancy checks and handover
Reading the bandThe check list and the hold rules are built in week 4, before a single campaign is released in week 5. The bars show that dependency, not a smooth ramp.
At the end of W6Campaigns have gone live under a named lead's release and their first reporting has been read back against what was built, then Agent Care takes over monitoring.
DurationSix-week plan shown · typical delivery 4–6 weeks depending on scope confirmed in discovery.
Next step · Advertising AI agent
Build a trafficking and QA agent around your ad server.
Show us one campaign as it is trafficked today — the plan, the naming convention, the trackers and who is allowed to press launch. We'll build that campaign end to end against your own check list and show you what it would have held back, before anything is scoped.
